Training
Methodology
Louws Training is
based on our belief that a person's competency can be improved
with training. Permanency of result is obtained by:
Axiom I: "Addressing the cause eradicates
the symptom."
For example, teaching "eye contact" doesn't
address why the person wasn't looking in the first
place and so he will cease to practice this new "skill" shortly
after the end of a course. Instead, knowing why, addressing
it and giving a person the skills to pay more attention
to one’s audience than oneself, one’s material,
visual aids and the like, will exponentially increase a
person’s ability to command attention and move an
audience to their desired action.
Axiom II: "Knowledge
is as useful as it can be applied."
For example, teaching "eye contact" doesn't
address why the person wasn't looking in the first
place and so he will cease to practice this new "skill" shortly
after the end of a course. Instead, knowing why, addressing
it and giving a person the skills to pay more attention
to one’s audience than oneself, one’s material,
visual aids and the like, will exponentially increase a
person’s ability to command attention and move an
audience to their desired action.
Axiom III: "Good
communication is a fundamental key to success."
Effective communication is the basis for
all our Workshops, whether in Presentation Skills, Public
Speaking, Writing, Negotiating, Consultative Selling, or
Meeting the Press.
Those who would teach mechanics such as "eye
contact, gestures and voice modulation" do a disservice
to all. Louws Management helps students understand their "basics" first,
many of which have been long forgotten.
Magically, students then gesture and are
interesting to listen to - without having been taught "what" to
do with their hands or "how" to modulate their
voice. We teach those fundamentals that naturally produce
a professional and effective communicator.
In a nutshell, we do not teach students
to get their points across – instead we teach them
to ensure their audiences receive, understand and in most
cases “buy into” their points.
Axiom IV: "Coaching,
not just teaching, gets results."
It is this principle that has made the
Workshops at Louws rank among the most effective in the field
of communications training.
Cliché or not, "Practice makes
perfect" is a truism. Our trainers are taught (unlike
many in the business) to prefer hearing the sounds of their
students' voices rather than their own.
Every skill taught is immediately followed
by a series of drills and exercises, allowing students to
practice the skills that collectively add up to a more polished,
enticing and competent speaker.
Axiom V: "The
design of a training service is as important as its
content."
This holds particularly true in the design
of a Workshop. It is here that Louws excels above and beyond
its class.
The practice, content and coaching elements
have been balanced to ensure: a) a gradient learning approach
where each new skill taught is slightly more advanced than
the last, and b) that no one leaves the course without first
demonstrating an improved application of a skill.
It is this principle that allows Louws
to offer a 100% refund for anyone who believes they have
not improved – an offer that in 23 years in business
has only been exercised twice.
Conclusion:
If what you've read is consistent with
your ideas of the kind of training company you'd want for
your people, please call the Director of Training Services
at 520-664-1881.
We'll start discussion based on Axiom I, "getting
to understand your requirements, business and industry".
This is one call we "guarantee" (in
writing) that you will never regret making.
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