Success Stories
Since 1985, Louws Management Corporation has provided both advertising and marketing agencies and corporations with performance-enhancing solutions pertinent to running a successful business or advertising campaign.

Challenging a house hold name and winning

Client:

Mahindra, one of the largest tractor companies in the world.

Challenge

Help re-develop & identify Mahindra’s Competitive positioning in the marketplace.

Results

• Mahindra’s unaided awareness in the South Central Region increased from 8% to 21% in one year.
• Mahindra moved from a middle-tier brand to a top-tier brand, ranked 4th in ownership.
• Mahindra exceeded its 10-year sales goal.

Insight

• The “sundowner and hobby farmer” seeks the same quality and performance as the “commercial farmer”.

Strategy

• Exploit key competitors' weaknesses such as John Deere, by communicating the “Superior Performance” positioning to the occasional farmer.

Execution

• Louws directed and led strategic positioning sessions with Mahindra management and its agency, plus conducting dealer strategic input sessions.

Turnaround in a declining category

Client:

Houston Chronicle, one of the nation’s leading newspapers.

Challenge

The newspaper is struggling with its positioning and exactly who “they are.”

Result

• A rejuvenated, growing, profitable newspaper.

Insight

• The Houston Chronicle reflects the “corporate” Houston, not the “citizens” of Houston.

Strategy

• Embracing the community – becoming the paper of “Houstonians”.

Execution

• Louws conducted a brand audit among its executives and management of the organization, as well as consumer focus groups.
• Advertising & Marketing refocused on the new positioning and redesigned the newspaper.

Moving the dial against all and the biggest odds

Client:

H-E-B is Texas’ leading grocery chain, number one in every market except Houston.

Challenge

In Houston, H-E-B, with their Pantry Stores was facing aggressive new competition from Wal-Mart, Kroger and others. Sales were declining and expected to further decline.

Results

• After 8 months, H-E-B’s unaided awareness rose to 45% and Kroger was a distant 21%.
• H-E-B’s market share grew 50% over a 5 year period.

Insight

• Women (78% of all grocery shoppers) view grocery shopping as a chore, unless they are doing it together. The quintessential YAYA sisterhood.

Strategy

• A shared “food experience” and not a shopping “chore”.

Execution

• Working with the advertising agency, Louws conducted brand, business and management audits.
• Louws in conjunction with the Agency and H-E-B developed the new strategy and marketing and advertising implementations.
• Launch a new branding campaign reflecting both quality and fun of the new stores while closing the old.

Comprehensive list of all of Louws Clients.

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