Lou
J. DiGiusto, III
Executive
Consultant/Coach
As an Executive Consultant/Coach,
Lou has provided Louws training to literally hundreds
of corporate and agency executives for clients such
as Genentech, Novartis, Texas Capital Bank, the American
Association of Advertising Agencies professional development
series (AAAA), the American Advertising Federation
(AAF), University of North Florida MBA Program, and
many advertising agencies and public relations firms
throughout the country.
Immediately prior to joining Louws Management as an
Executive Consultant/Coach, Lou served as a marketing
communications consultant and coach for clients such
as Wal-Mart Stores (Bentonville, Ark), The Scotts Company
(Miracle-Gro Brands), The National VFW Foundation and
WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical,
Skinner Management Corporation, University of Florida,
Nova Southeastern University, and American Forests.
As Vice-President of William Cook Marketing Communications
(a $100 million Florida-based agency). Lou developed
marketing strategies and managed advertising/pr plans
for clients such as Mayo Clinic, Republic Industries,
Alamo Car Rental, Florida Medical Association, Government
of the Bahamas Ministry of Tourism, First Union, Barnett
Banks, Winn Dixie Stores, Ford, CSX Railroad, Charter
Company, Humana, Independent Life Insurance, IBM and
Bell South.
Lou also served as the Legislative Coordinator for
the American Association of Advertising Agencies in
Florida.
Lou created, developed and managed the implementation
of the "Bahamahost" training program for
the Ministry of Tourism, Government of the Bahamas.
This tourism training program includes over twenty
major components spanning 15 years and was recognized
by the Organization of American States (OAS) as "the
most effective professional development training program
in the Caribbean Basin" and generated significant
trade press (e.g. ASTA publications).
Lou served as a consultant to the Governor of Florida
on the film and television industry as well as founding
the International Teleproduction Society (ITS). He
developed the ITS professional development training
program in conjunction with Emory University.
Some of the public figures Lou has coached for public
appearances and/or media include Senator Bob Dole,
Senator Elizabeth Dole, Senator John McCain, Governor
Lawton Chiles, Speaker of the House Dennis Hastert,
Senator Paul Laxalt, Representative Tillie Fowler,
Coach Bobby Bowden, Coach Steve Spurrier, Coach Don
Shula, Coach Billy Donovan, Coach Ron Zook, Coach Lindy
Infante, Pat Summerall, Ken Venturi, NFL players Jim
Kelly, Willie Jackson, Larry Czonka, Jim Kick, Rocky
Blier, Drew Pearson, and he has also worked with celebrities
such as Bob Hope, Charlton Heston, Steve Allen, and
many others.
Lou attended Hofstra University and Jacksonville University
and has a B.A. and MBA. He lives in Fairfield County,
Connecticut and is an avid sailor. He serves as a volunteer
on the national headquarters staff of the U.S. Coast
Guard Auxiliary. His daughter is the Marketing Director
of the Pediatric Brain Tumor Foundation and his son
is a Naval Aviator.
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