We
bring solutions to the critical issues and challenges
facing marketing services businesses to today, such
as:
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 Download Louws
Consulting Executive Summaries in Adobe
Acrobat format. |
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 “My
brand has now moved into what we call a 'mature
brand'. How do I revitalize, re-energize my
brand?"
At
Louws, we can apply our highly detailed yet focused
brand strategy process to re-architect your brand.
Let those other “everyday brands” take
the bottom-up approach. Our architecture takes what
you are and looks at who you could be. We review the
competition and the marketplace and establish “future
vision.” And then, like the design of all great
structures in the world we build from the top down … from
vision to reality.
 Result: Fresh,
reinvigorated interest from both employees and the public.
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“I
understand the positioning for my company; however,
I have found my employees cannot verbalize or understand
'who we are.'”
Creating “Action out of Concept.” Louws
CMCT will bring clarity to your positioning and then
drive it throughout your organization, bulletproofing
all members of the key strategic team. Your team members
will share one voice, one goal, and one vision.
General Patton said “Leadership is like a piece
of spaghetti – you do not push on it, you get
out in front of it and pull.” This kind of leadership
is not achieved through “consensus” management,
a system that frankly has been the ruination of many
a viable American icon.
True leadership will be achieved
through “Vision
Management™.” Establish the dream – promote
it – and people will follow. This is a pure pull,
not push marketing.
Result: A
company of one voice.
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“I
have a strong brand, now is the time to innovate.
Do I create a new product? A new line-extension?
What should the strategy and the processes be?”
Louws has strong
team members who have worked in innovation
for years. We will help you not only answer these questions,
but also help you establish the strategic process for
innovation.
But we don’t stop there;
we can also help you through the launch and post-launch
evaluation.
Result: Expansion
of the portfolio in an innovative and productive manner.
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“My
agency is not delivering as they should. I think
it’s time to secure a new agency. I need outside
objective counsel and help.”
There
are two ways Louws can help:
We can work with
the agency to improve their service, their thinking,
or their work.
- Alternatively,
we can find you a new agency partner. Here, we
will identify
your requirements, the required credentials
of your future partners, agency personality and
their ability to address your special brand and
marketing needs. This includes developing search
criteria and the qualifying RFP and RFI documents.
In addition, Louws will guide and moderate you
through the process of contract negotiations.
Result: Over
the past 25 years, Louws has worked directly with
over 450 agencies
worldwide. We provide an insider’s
look - like no other search consultancy can - into
where the real and relevant talents lie.
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“My
brand managers are getting the job done, but they
are not the thought leaders I need. Can they be trained
to think strategically, not just tactically?”
Yes! At
Louws, we can train individuals to become stronger
strategic leaders. The training programs and workshops
we offer combine decades of learning experience with
practical “how
to” implementation steps. Your people will learn
the vital components of strategic thinking, and receive:
- Over 50 examples
of how strategy has been employed in over 25 categories
of business.
- A strategy list containing over
45 strategies as a future reference guide.
- A methodology of how to prepare
and develop future business and marketing strategy
for your organization (this system will be customized
to your and their exact requirements before we
train).
Result: Individuals
exposed to highly innovative ideas and importantly,
the methods for putting them into future practice.
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