Charles J. Kushell, IV
Consultant
With nearly 30 years of experience as a marketer, Chuck Kushell brings a global reputation as a leading-edge thinker and practitioner of building high-value brands.

His experience includes management consulting, client-side brand and product management, integrated advertising agency management, as well as the creation of startup ventures in the technology and professional services fields as CEO, president and CMO of a number of well-known companies.

Chuck’s experience includes international management consulting stints in the customer profitability management arena for DMI, Performance Marketing Technologies and AllianceHPL Worldwide, working for such diverse clients as Microsoft, Ford, Royal Dutch Shell, Interpublic Group, MDCPartners, La Redoute and Victoria Football League.

As a client-side marketer, his experience includes retail and technology brand management, including the oversight and launch management of the world’s first commercially viable online service, Prodigy.

His agency-side experience has taken him all around the world, managing such global brands as American Express, TWA, ATT, Lotus Software, PriceWaterhouseCoopers, Dun & Bradstreet, HP, Gallo and BofA. Chuck is recognized worldwide as a leading authority on the practice of integrated marketing that leverages offline and online marketing communications assets in order to more effectively create, retain and grow the value of increasingly profitable customer relationships.

Finally, Chuck is no stranger to the startup world, having been CEO of Focus One Media Group in Geneva, Switzerland as well as sitting on the BOD of a number of technology-based ventures.

Chuck is currently President, Managing Director and Co-Founder of AllianceHPL Worldwide, a global advisory and implementation firm that provides consulting and executional outsourcing to marketing and sales-driven global organizations.

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